John Lewis: Buster The Boxer

John Lewis has launched its 2016 Christmas advertising campaign 'Buster The Boxer'. Set to a cover version of the song 'One Day I'll Fly Away', recorded by the British band Vaults, the two minute advert tells a magical, make-believe story of Buster the Boxer dog and his family at Christmas. The advert tells the story of a little girl called Bridget who loves to jump. Her Mum and Dad buy her a trampoline for Christmas and hide it in the garden to surprise her with on Christmas Day. However, after dark, in a magical world observed only by Buster, a cast of wildlife animals emerges - two foxes, a badger, a squirrel, and a hedgehog - who discover the trampoline and have fun jumping. On Christmas morning, Bridget excitedly runs out into the garden to discover her present however Buster bounds past her and starts bouncing on her trampoline - she watches him wide-eyed. As the story brings to life some of Britain's most-loved wildlife, John Lewis has chosen The Wildlife Trusts to be this year's Christmas campaign charity partner. It was directed by Dougal Wilson who also directed three previous John Lewis Christmas adverts including 2011's The Long Wait, 2012's The Journey, and 2014's 'Monty's Christmas'. Agency: adam&eveDDB London.