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Top 6: December 14th 2016
Experiential
illy: #thanks4thecoffeeTop 6: December 14th 2016
On October the 1st, the world celebrates International Coffee Day. A day that wouldn't exist without the work of thousands of people: coffee growers. That's why we asked all coffee lovers to help thank them. In the best possible way. For the very first time people were invited to express their gratitude to coffee growers via a short thank-you post with the hashtag #thanks4thecoffee or with a message in one of our flagship stores all around the world. In a few days we collected thousands of touching texts, sketches and pictures to be delivered by illy directly into their hands. One by one.Agency: DLV BBDO Milan
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