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United States Postal Service: Hippo
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The United States Postal Service delivers more e-commerce packages during the holidays than anyone else – roughly 16 billion cards, letters and packages.
This year, they decided to make this impressive fact more tangible by telling a story about a young girl who sees a hippopotamus and is instantly smitten, and parents who rely on USPS for hippo-themed surprises that delight, even as a new infatuation appears. The "Hippo" campaign, created by McCann NY and shot by Martin Krejci from Stink, feels human and personal while still perfectly capturing how consumers and eCommerce businesses rely on USPS bring the season to life. Launching today, it spans TV, Print, Radio, Digital and Social.
Agency: McCann New York Related |
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