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Anheuser-Busch InBev: Weather
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Since FCB Chicago launched its "Brewed For Those Who Go The Extra Mile" campaign at Super Bowl 50 for Michelob ULTRA, the brand has done the impossible and actually has Americans wanting to drink light beer again.
"Weather" is the fourth execution of the campaign and further bridges the gap between consumers’ active and social lives. With this latest installment, Michelob ULTRA continues to align itself with fitness trends and proves to consumers that you can work out and go out even if the weather is bad, all while still being able to enjoy an ice cold Michelob ULTRA with friends at the end of the day.
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