 |
Top 6: November 23rd 2016
Interactive
Gedeon Richter: 80mlTop 6: November 23rd 2016
How can you raise awareness about a disease – uterine fibroids – whose main characteristic is the abstract fact that women bleed more than 80 milliliters during menstruation? Understanding that it limits these women's everyday life, we created an online self-test with humorous, shareable cartoons made by some of Sweden's most famous cartoonists illustrating frustrating moments. By turning to women directly via social media, we managed to get a dialogue going and in four weeks, almost 10 % of our target group visited 80ml.se. Agency: Det/Rippler
Digital Director: Mikael Sonnenberg (Det) Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
