HP: Brothers

HP Inc. is launching its 2016 holiday advertising in support of the new HP Spectre x360. The advertising continues the brand's "Keep Reinventing" platform and tells the heartwarming story of two brothers, Zac, a musician, and his deaf younger brother, Rich – and how music and the HP Spectre x360 helps bring them closer together. The tag line is "Reinvent Giving." The advertising was created by AMV BBDO in London and is scheduled to air on television in the U.S. and online in the UK beginning this week as well as on HP social platforms.