 |
Web Film
Bisto: Open Door Sunday
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Bisto and McCann London have launched "Open Door Sunday", a new initiative to encourage neighbours in Britain to enjoy a good meal together and get to know each other. The aim of the "Open Door Sunday" campaign is to bring neighbours together in a society that has an increasingly low community spirit. The initiative is part of Bisto's Together Project to bring people together, and follows Bisto's "Spare Chair Sunday" campaign in 2015, also devised by McCann London, which encouraged people to volunteer to invite a lonely older person for Sunday lunch. The campaign will be supported by PR and a radio partnership with Magic FM’s Sunday request show, hosted by Kim Wilde, and Bauer Network's Sunday Dinner Show with Paddy McGuinness.
Creative Leads: Olly Watts & Matt Searle Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
