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Ikea: Operation Treenapping
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IKEA Belgium and DDB Brussels launched a contemporary Christmas tale today. The spot tells the story of three young boys who embark on an epic journey to reunite an unexpected friend with his family. Operation Treenapping - as the spot is dubbed - is a metaphor-driven story with a message: the one thing that really matters during the holiday season is being together with the people you love. Miguel Aguza, head of communications, IKEA Belgium: The spot was directed by UK director Bruce St Clair, and produced by Caviar. The soundtrack was composed by Peter Baert, head of sound studio Raygun. Operation Treenapping will air on TV, online, as well as in movie theaters. And it will also be supported by an outdoor campaign.
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