Interactive ad: Cravendale Milk: Milk Matters

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Top 6: September 12th 2007

Nexus Productions director Pic Pic Andre’s much-loved trio – a cyclist, pirate and cow - make their first online appearance following on from the success of the two Cravendale Milk 40” commercials they starred in earlier this year. The site, which mirrors the animated world featured in Pic Pic Andre’s commercials, allows users to select any character depicted in them and create their own 60 second films where users can collaborate, interact and play amongst each other in a live environment. Viewers will get a chance to share Pic Pic Andre’s movie-making experience with live visitors on the site but also the ability to have a private set with their close friends. There is also a viral element where the films can be sent to friends as well as stored in a gallery of the microsite.