Starship Children's Hospital: In the News

Starship is New Zealand's only dedicated children's hospital and treats kids from all over the country. However, because the hospital is located in Auckland, our biggest city, the regions feel little or no connection to the cause. To address this issue, Republik, New Zealand, used national news stories to powerfully remind New Zealanders that regardless of where a child might live, if there's a tragedy, Starship is where they end up. They brought the country's most recognisable radio and television newsreaders together and asked them to put their network allegiances aside to collaborate on this national fundraising campaign.