Blue Cross: Emotions

Award-winning customer engagement agency, LIDA today announces 'Emotions', a new integrated campaign for animal charity, Blue Cross. Blue Cross tasked LIDA with developing a bold and brave campaign running across press, social, radio, digital media and VOD throughout November and December. The campaign is intended to drive donations as well as increase awareness of the charity's work for pets who urgently need veterinary care or new homes. This campaign isn't linked to any previous brand activity. Pam Ferris, the well-loved British actress and Blue Cross Ambassador, provides the voiceover for both the VOD and radio ads.