Interactive ad: Surf Life Saving Australia: What Is It Like To Be Caught In A Rip

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Top 6: November 30th 2016

In collaboration with Surf Life Saving Australia, Samsung Electronics Australia has recently launched and piloted Pocket Patrol - an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, that uses technology to help raise awareness of the number one hazard on our beaches, rips. The pilot program for Pocket Patrol took place from October 22 through to November 13, at selected beaches on the Sunshine Coast in Queensland. The app enables users to visualise identified hazards by using a combination of data that is uploaded by the on-duty lifeguards and surf lifesavers as well as AR, GPS, Compass, Gyroscope and image recognition.

Category Telecommunications
URL http://www.samsung.com/au/launchingpeople/
Client Samsung
Agency Leo Burnett Australia
Production Rapid Films
Country Australia
Uploaded 24 November, 2016

Credits

Director
Dave Klaiber
Executive Creative Director
Grant McAloon
Executive Creative Director
Vince Lagana
Executive Producer
Susannah Phillips
Executive Producer
Laurent Marcus

Other credits

CREATIVE GROUP HEAD WRITER IGGY RODRIGUEZ

CREATIVE GROUP HEAD ART DIRECTOR JUSTIN CAREW

SENIOR INTEGRATED PRODUCER JULIE BOURGES

INTEGRATED PRODUCER FRANCESCO PIAZZONI

DIGITAL DESIGNER SEBASTIEN JACQUES

LEAD DEVELOPER KEONG SEET

HEAD OF PRINT ADRIAN JUNG

FINISHED ARTIST NANCY YONATHAN

SENIOR BROADCAST PRODUCER RACHEL DEVINE

CLIENT SERVICES DIRECTOR AMANDA QUESTED

GROUP HEAD REBECCA MORTON

BUSINESS DIRECTOR BRENDAN SWANSBOROUGH / NATASHA FLOYER

PLANNING DIRECTOR GRAHAM ALVAREZ

Surf Life Saving Australia: What Is It Like To Be Caught In A Rip

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Surf Life Saving Australia: What Is It Like To Be Caught In A Rip

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