Betser: Are you balls or brains? Part 1. Locker room.

Unique from all other sports books, Betser is introducing "Balls and Brains", which rewards the player's courage and skills. The product is built on something every player will recognize: Balls – trusting your gut feeling betting on a long shot; and Brains – a more calculated bet minimizing risk. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. Agency: Jack Russel