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Salvation Army: Holiday Card
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The Salvation Army and GREY Canada have launched a new holiday campaign to drive donations and bring awareness to the issue of hidden poverty just ahead of the holiday season. "Poverty Isn’t Always Easy to See. Especially During the Holidays" is an initiative aimed at showing that poverty exists not just on the streets, but also inside the homes of their fellow Canadians. The campaign also features radio and digital ads that parallel the stresses many of us complain about during the Christmas season trivial things like crowded malls or finding the perfect gift against the real holiday stresses that families in poverty struggle with at this time of year.
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