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Top 6: September 12th 2007
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Anti-litter: Walk Like a Duck

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Top 6: September 12th 2007
When people see you throwing litter they think you are filthy.
In this spot, Publicis QMP Dublin targets young urban teenagers don't think there is anything wrong with throwing litter. It's sometimes even seen as a cool rebellious act.
This age group are very conscious of what their peers think of them. Especially the opposite sex. Much more so than celebrities or authority figures.
When you walk like a duck and quack like a duck, then you probably are a duck!
Credits Other credits

Account Director - Kerry FitzGerald

Account Manager - Barbara-Anne Hegarty

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