Outdoor ad: PETA (People for the Ethical Treatment of Animals): Could You Stomach This?

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Top 6: December 7th 2016

When these Londoners were asked to try a new milk, they were more than happy to offer praise for the creamy drink, but when a disturbing "fact" about the milk was revealed, everything changed. People were disgusted when they were told that the drink (which was actually soya milk) came from a dog. But if the thought of drinking dogs' milk makes you feel ill, why drink the milk from any other animal? After all, there is nothing "normal" about artificially inseminating a cow and forcing her to give birth, only to tear her beloved calf away from her so that the milk that nature intended for her baby can be consumed by humans instead. Humans are the only species on the planet to drink another animal's milk, and cows' milk is no more natural for us than dogs' or rats' milk would be. Agency: Don't Panic, London.