Bik Bok: Bring emojis to life

As a major player in the northern European fashion market, BIK BOK approached us for their Christmas campaign: They had a genuine wish to be recognized for more than just fashion.
Going through teens and young adult's Instagram and Facebook pages we realized that they hardly use any words to express themselves. Emojis and short comments like "Pretty," "Beautiful", "Hot" and so on, are their way of complimenting. We found this global phenomenon interesting and proposed that BIK BOK should create a live experiment: How would these girls react to "old fashioned" compliments, face to face? Agency: POL