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Mazda: PREPARE TO BE AMAZED
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Mazda went in the eyes of many Israelis, from a car with major sex appeal to one that is boring and grey. A leasing car; nothing to write home about or get excited. But this year we had news for consumers. We were launching a new, sleeker, better designed, more advanced, accessorized and safer car than ever before and we wanted Israelis to take notice. The result is a fully integrated campaign that includes a series of four daredevil commercials each highlighting a different aspect of the car, an interactive website, an outdoor campaign and a brand new Mazda catalogue shot by the world's dumbest dog just to prove that no matter who's taking its picture, the Mazda will always look amazing. Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton Related |
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