Step Back Think: Stamp Out Violence

This weekend, clubs and pubs across Australia will join a national movement to prevent social violence with the launch of the inaugural 'Stamp Out Violence' campaign. Across Australia patrons entering participating venues will be stamped on their fists to honour Joshua Hardy, killed in an act of social violence at the age of 21. The campaign - developed by Creative Technology Agency DT and an initiative for social awareness organisation Step Back Think - is the first of its kind and aims to remind young people that what happens in a moment can last a lifetime. It launches this Friday and Saturday night (2nd and 3rd December). DT has also developed a range of supporting executions to further build awareness including radio (national), OOH, digital OOH, plus posters/shirts/volunteers at nominated venues. Creatives and strategists across DT worked together to create the concept and its supporting executions, as part of the agency's focus on developing work for the not-for-profit sector.