Ifolor: Christmas

A new campaign has been created by Walker Zurich to raise awareness for ifolor photobooks in the lead up to Christmas. The humorous ads, which launches today, see a love-struck wedding guest and a clever, young girl seek to change their lives with the help of a photobook. In the Wedding film we find out that the bride’s former boyfriend (Book of Mormon actor, Dan Buckley) has created a ‘super emotional wedding photobook,’ which he hopes will win back the heart of his ex-girlfriend, along with his very own cheesy love ballad. In the Christmas film we see what has made a couple cry as they turn the pages of a photobook – a Christmas gift from their young daughter. In this film, the daughter takesus through the pages of her book, explaining how she put it together. But in doing so, she unwittingly discloses the heart-breaking truth of her family – that her parents are actually separated and the emotional photobook is meant to unite them once more.