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The Energizer Bunny is ready for his Snapchat close-up just as Energizer Holdings Inc. and creative agency Camp + King launch two new :15 holiday-themed ads from the "Bigger, Better, … read moreBunnier" campaign, which debuted in September. The first spot, "Naughty/Nice," which broke across broadcast, cable and online channels, shows the fluffy pink character with his now familiar sunglasses and flip-flops. In modernizing the Energizer Bunny for the September launch, Camp + King and The Mill revised the character's design to match the progression of the brand. They dialed up the animation but retained elements of his original form as a battery-powered toy and, most importantly, brought more of the Bunny’s personality to life than ever before.
read less...Partner & Chief Creative Officer: Roger Camp
Partner & Chief Executive Officer: Jamie King
Director of Content Production: Stacy McClain
Brand Director: Melissa Stavish
Brand Supervisor: Roxanne Cobbs
Brand Manager: Ashlie Tubb
Strategy: Carlisle Hensley
VFX & Design: The Mill
Senior Producer: Anastasia Von Rahl
Production Coordinator: Daniel Beldy
2D Lead Artist: Ben Smith
3D Lead Artist: Chris Bayol, Jason Monroe
Animation Lead: Jacob Bergman
Animators: Jeffrey Lee, Mike Di Nocco, Bridget Warrington
Previz Lead: Matt Neapolitan
3D Artists: Victor Duncan, Krystal Sae Eua, Kris Kelly, Sophie Pince, Annie Zhao
Rigging: Fabian Elmers
Fur: Tamara Garabedian
FX: Berk Hakguder
Concept Artist: Lisha Tan, Sylvain Deboissey, Jamie O’Hara
Storyboard Artists: Vince Wei, Tristyn Pease
Title Design & Animation: MK12
Music & Sound Design: The Elements
Audio Mix: Mark Meyuhas (Lime Studios)
Business Affairs: Tricia Krasneski
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