Print ad: smart fortwo: Discover the road to enlightenment

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Top 6: September 12th 2007

In a parody of the self-improvement genre, we encourage people to ‘Discover the road to enlightenment’. Because the new smart fortwo is the right city car to drive for so many reasons we argue that people who drive smart cars are enlightened. This campaign helps other people achieve this state of enlightenment. This is a web-centred campaign, with all communications ultimately leading people towards a rich on-line experience.