TV ad: BNP Paribas: Cyber Security

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With 80% of security problems online linked to basic human error, this campaign informs individuals and professionals that the unfortunate consequences they have to suffer, often comes down to what they have done.

BNP Paribas, as the Bank for a Changing World, has a key role in ensuring that its client’s information remains secure. To best achieve this BNP Paribas needs its client to be vigilant to ensure effective protection.

To awaken this vigilance, BNP Paribas and Publicis Conseil developed the campaign around the idea that we should not do online, what we don’t do in the real world.