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Magnum Pleasure Store: Made by Patrick Cabral

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The third Magnum Pleasure Store at SM Seaside City in Cebu, Philippines, was opened last month and to help commemorate the occasion, Magnum Philippines and MullenLowe Philippines tapped Manila based artist Patrick Cabral to create art inspired by Make Your Own Magnum's promise of creating bespoke pleasure using various ingredients, dips and sauces. The aim of the campaign was to make the store opening more special. Each paper color is precisely matched to a specific topping found at the Magnum Pleasure Store and represents the myriad of customized pleasures found in Magnum Cebu. Agency: MullenLowe Philippines
Credits Other credits

Account Manager: Hanna Ando

Account Director: Mel Jimenez

Audio House: Hit Productions

Sound Engineer: Arnold Buena

Food Styling: Resultado

Post Production House : Filmex

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