Bireley: Just One Sip

With equal parts charm and humour, Bireley's "Just one sip" spot created by J Walter Thompson Bangkok reminds us that we can snatch happy moments even while living a hectic city life, if we only try. The tale of the noodle seller and his wife is a lovely Thai take on a fruit beverage that originally came from California. In 2014, Thailand's Ichitan Group, which is known for its ready-to-drink green tea, acquired the almost century-old Bireley's brand in Thailand and 15 other markets, expanding its portfolio into fruit juice.