Creative Director: The roar of the engines will cover u the sirens song.

The briefing meeting did not take place in a 80 feet luxury boat. Neverthless , we submerge in the deepest references to bring up the glamour , the majesty and the essence of the major nautical indoor event of Latin America ,Sao Paulo boat show .
The campaign, the unseen nautical world myths took a new look at the sector, a more attentive glance at the visual and textual ,aggregating values to the event as well as its business. Besides creating a costumer recall , our sirens also called attention on other segments. Sailing is necessary. Enchant, is paramount. Agency: BigBee