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Wendy's: Sriracha Sriracha Sriracha
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Just say the word Sriracha and a true fan is hooked. This idea helped Wendy's go all-in on its new Spicy Sriracha Chicken Sandwich, which includes Sriracha IN nearly every ingredient, to put Sriracha IN the brand's advertising. Using the only word that matters to a true Sriracha lover, Wendy's aired this Sriracha-fied spot on its digital channels. To further promote the Spicy Sriracha Chicken Sandwich, Wendy’s set out to see in what else Sriracha could be assimilated. In a series of science project spoofs, Agency: VML
Debbi Vandeven, Global Chief Creative Officer Related |
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