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Outdoor
Helsinki Police department: Data driven reactive outdoor campaign using day/night effect
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TBWAHelsinki offered its creative input to increase awareness about an important subject.: domestic violence.
Together with Helsinki’s Police department and outdoor advertising company JCDecaux we created this vital campaign with the goal of encourage people to report acts of domestic violence. The campaign is an example of reactive advertising in a traditional medium. The outdoor posters appear for 48 hours in areas where domestic violence have just been reported. The creative idea plays with the night vs. day effect: in the daylight it looks like your typical interior design poster but after dark the background lights switches on and reveals the signs of domestic violence. We hope this will prevent acts of violence during the holiday season.
JCDecaux: Sampo Koskinen and Krista Kivikoski |
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