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Web Film
Fruitcake: Project Fruitcake
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School of Thought created print advertising for its new--and fictional--client, the National Fruitcake Board, then focus grouped it. Projectfruitcake.com is a 2:10 video of their real reactions. Scroll down to view some of the bad-to-worse print work, like"FruitDrake," "Love is Strange," or "Birthday Suitcase." The video link will be sent to clients and friends on gift packages reading, "We wanted to send you a fruitcake but our focus group told us not to."
Junior Editor: Sydney Sharek |
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