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Durex Condoms: Scissors
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Durex in Singapore gets playful with the launch this week of its fresh new creative platform 'Play', developed by Ogilvy RedCard. Illustrating the engaging ways to have fun using the full range of Durex products, the campaign consists of three print/poster ads and will run throughout Singapore.
The campaign aims to communicate Durex as more than just safe sex, encouraging fun and pleasure-enhancing experiences. This is the first creative Ogilvy RedCard has developed for the client since winning the business (SSL Healthcare) in May.
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