TV ad: Alaska Airlines + Virgin America: Different Works

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Alaska Airlines-Virgin merger being made official today (12/14), reaching out to share the "Different Works" campaign from AOR Mekanism. This is Mekanism's first creative surrounding the Alaska Airlines-Virgin merger. The spot plays on the idea that Alaska Airlines and Virgin America are an unlikely pair, like electricity and guitars or Labradors and poodles but they complement each other and work well together. Agency: Mekanism, San Francisco

Credits

Executive Creative Director
Tommy Means
Creative Director
Matt Stafford
Creative Director
Hart Rusen
Producer
Megan Ubovich
Art Director
Patrick Nelson
Art Director
Sean Hamilton
Copywriter
Boomer Cruz

Other credits

President/CEO: Jason Harris

Head of Creative/Design: Tom Lyons

EVP, Managing Director: Michael Zlatoper

Director of Brand Management: Anna Boyarsky

Brand Director: Caroline Paik

Brand Manager: Mellie Lutz

Head of Production: Kati Haberstock

Director of Print Production/Art Buying: Frank Lewis

Print Producer: James Sablan

Senior Production Artist: Jose Paz

Print Project Manager: Mariah Gill-Erhart

Editorial: Nomad

Editor: Jared Coller

Assistant Editors: Collin Ketterer, Dani Weltman

Post Producer: Gabrielle Page

Post Executive Producer: Susye Melega

Alaska Airlines + Virgin America: Different Works

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