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Credit Bank of Moscow: Santa
The furore in Russia and now spreading internationally surrounding the new MKB Credit Bank of Moscow Christmas TV commercial created by 3Sba Moscow and directed by Charley Stadler, via Cream Directors/UK. The film aired in it's original length of 5 minutes and has caused an uproar across Russia with feminist groups, it's being talked about on TV stations and thrown up a frenzy on Facebook. Now it is being written about in the mainstream UK press:
http://www.dailymail.co.uk/femail/article-4040444/Christmas-TV-advert-slammed-feminists-showing-Santa-abducting-single-mother.html The film is a contemporary take on a fairytale where instead of the wicked witch we see a challenged 21st century mother with her daughter simply appealing to Santa in a traditional Christmas letter. The storm around the film has penetrated the Russian government causing the Finance Minister to summon the CEO of MKB and insisted he withdraw the film from all TV and Cinema screens.
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