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Center Parcs: The Forest Is Your Playground
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Leading short break expert Center Parcs unveils a new TV advertisement as part of a broader marketing campaign celebrating the forest as an immersive playground. The new 50-second TV commercial launches on 21st December on the company's Facebook channel, before featuring on TV from 23rd December. The integrated campaign, which includes cinema, digital and VoD activity, as well as social, PR and at each of its five UK villages, is timed around the travel industry's peak booking season as families start to plan their family breaks, and will run until March 2017. The new campaign, builds on the success of last year's "Bears" campaign and the Center Parcs "Get Together Again" positioning. Created by leading advertising agency Brothers and Sisters, the TV commercial showcases the acres of forest at Center Parcs and shows how the forest is a fantastic playground for families. Directed by Eric Lynne from Partizan and using the well-known children's game of consequences, the TVC follows a family of four through the forest telling a story. Starting as all good stories do with "once upon a time", the imaginative tale builds between mum and dad, son and daughter each sharing different lines. The characters from their imaginative story, including a robot and a forest whale amongst others magically spring to life around them as the story builds.
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