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Mayfield Robotics: Parrot
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Kuri, a home robot built by Redwood City-based Mayfield Robotics. The Kuri team partnered with creative agency Eleven to develop a campaign introducing Kuri to market called, "Kuri Doesn't," highlighting the things Kuri will not do as a home robot while showcasing the charming value Kuri can introduce into daily life. Eleven created four different vignettes to showcase how Kuri can connect with us and can bring technology to life by shining a spotlight on how it can understand context and surroundings, recognize specific people, and respond to questions with facial expressions, head movements, and unique sounds.
Agency Lead: Gary Stein Related |
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