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Climate Change awareness: Save The Pizza
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Climate Change is one of humankind’s most daunting challenges. For many years, people have seen the dire predictions of rising sea levels, melting snowcaps, superstorms, forest fires, drought and famine. The enormity of the problem and the enormity of what we need to do as individuals can be overwhelming. It’s also hard to comprehend on a personal and individual level what this means. The aim of this campaign, created by Toronto’s Bensimon Byrne for Ministry of Environment and Climate Change, is to hyper personalize the impacts of climate change on the people of Ontario. Climate change changes everything. Literally everything is at stake on a personal level. It’s not just agriculture and the food supply being threatened, it’s your love for pizza-full of ingredients grown in fields across our province. It’s not just that superstorms will lead to more regular large scale flooding-your basement man cave is at risk. It’s not just the fish population that’s being threatened-it’s the amazing stories of the one that got away that are at risk. The scenarios were chosen based on the factual threats to Ontario posed by climate change.
Group Account Director: Jill Engelman Related
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