Jeep Cherokee: For Every Impossible

In'For Every Impossible,' DDB Chicago set out to create a commercial that would truly capture the spirit of the Jeep driver. To DDB that spirit is best defined as a willingness to confront challenges. Sometimes Jeep drivers take on physical challenges, like an obstacle in the road or a steep cliff or a snowstorm. Sometimes it may be a mental challenge, like an equation that needs to be solved. Or maybe it’s about courage, like standing up for one’s beliefs. Or it's interpersonal, like the challenge of making a relationship last.