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Checkers & Rally’s: Rick Ross 'Buys Back the Block'


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Hip-hop artist and entrepreneur Rick Ross has teamed with Checkers Drive-In Restaurants to buy several Checkers & Rally’s franchises in the Greater Miami area and his native, nearby Carol City, FL.In collaboration with Atlanta agency Fitzgerald & Co and Woven, Ross and Checkers & Rally’s created a documentary-style film about his deep connection with Checkers and life as a “Fast Foodie.” It tells the story of what the brand meant to him and his friends growing up—big, bold taste at an incredible value. The work marks the official launch of the partnership between Checkers and Ross.
Credits Other credits

EVP, Chief Strategy Officer: David Matathia

VP, Account Director: Jeff Quick

Management Supervisor: Madison Gargan

Assistant Account Executive: Lauren Edwards

Director of Emerging Content: Mike McGarry

EVP, Chief Media Officer: Liz Daney

VP, Group Media Director: Anna Sherrill

Assistant Media Director, Digital: Jessica Fergen



Digital Media Company: Woven

CEO / Chief Creative Officer: Benjamin Blank

Head of Studio: Kurt Anderson

Studio Creative Director: Bridger Nielson

Head of Post Production: Matt Lividary

Content Strategist: Kaila Mulcahy

Creative Brand Strategist: Dina Gachman

Director of Brand Partnerships: Eddie Peña

Brand Strategist: Eric Chan

Director of Photography: Alastair McKevitt

Client Services Manager: Ryan Lee

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