Web Film
Checkers & Rally’s: Rick Ross 'Buys Back the Block'This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Hip-hop artist and entrepreneur Rick Ross has teamed with Checkers Drive-In Restaurants to buy several Checkers & Rally’s franchises in the Greater Miami area and his native, nearby Carol City, FL.In collaboration with Atlanta agency Fitzgerald & Co and Woven, Ross and Checkers & Rally’s created a documentary-style film about his deep connection with Checkers and life as a “Fast Foodie.” It tells the story of what the brand meant to him and his friends growing up—big, bold taste at an incredible value. The work marks the official launch of the partnership between Checkers and Ross.
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