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Web Film
Or Yarok - Association for Safer Driving in Israel: Live Kill
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Texting while driving and even live broadcasting while driving has become an international plague. Truth is over 80% of accidents are caused by people using their phone while driving. Yet still, regular communication campaigns don't deter youngsters. Because no matter how gruesome commercials about this issue are, young drivers still ignore them.
Because they're ads. So BBR Saatchi & Saatchi Tel Aviv decided to engrave the experience of watching a real car crash in young drivers' minds FOREVER. By getting them to watch someone they love die. LIVE. To do that we hacked YouTube's live broadcast feature and broadcasted a 6 minute pre-filmed video of their favorite vlogger as if it were live. The hacked broadcast generated record high results: Over 2500 fans watched in real time Fans sent in thousands of worried comments and "Aha-got the message" posts By the next day 57.000 youngsters had watched the broadcast – a clear indication our message made an impact.
VP Client Services: Maya Salomon Related |
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