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Web Film
Change One Life: Read To Me
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Pamela Anderson, who hit fame as lifeguard C.J. Parker in Baywatch, is turning her hand to another kind of rescue helping Russian orphans find a home. In a world exclusive, Pamela Anderson has been filmed reading a fairytale for the Read to Me website founded by the Change One Life charity, which helps find families for the hundreds of thousands of children in orphanages across Russia. The Read to Me project, devised by ad agency Young & Rubicam, encourages Russian orphans in institutional homes to ask for their favourite fairytales or stories to be read to them by their favourite stars. Anderson is the latest star in a glittering line-up of actors, directors, sportspeople, pop stars and artists to have their reading filmed and uploaded via the site's YouTube channel and Russian's biggest social media network Odnoklassniky. The idea is to make the children feel special and needed, with a famous face taking the time to read to them, and raise awareness about the orphans to any potential parents, in Russia or beyond, who may wish to adopt them.
Anastasia Koroleva - Account Director |
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