Pepsodent: Turning Clicks into Smile

Unilever’s Pepsodent decided to spread smiles on 'World Oral Health Day' by donating oral care kits to the underprivileged kids in the country but also wanted the digital audience to participate in this movement and celebrate its brand purpose.

IDEA:
Pledges that brought smiles.
We created an interactive microsite, where just a click brought smiles on the kid’s face, literally. Every click was counted as a pledge and Pepsodent oral care kit was donated to an underprivileged kid.