Outdoor ad: McDonald's: The Down Under Big Big Mac

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Top 6: February 1st 2017

This Australia Day, via an integrated campaign from DDB Sydney, Eleven, OMD and VML Australia, Macca's is showing consumers just how Aussie the iconic Big Mac is. The campaign idea, developed by DDB Sydney, aims to flip perceptions upside down, literally, by encouraging consumers to turn their favorite burger upside down.

Category Restaurants & fast food
Client McDonald's
Agency Eleven / DDB Sydney
Production BOLT CONTENT \ Blunt Gorilla
Country Australia
Uploaded 25 January, 2017

Credits

Chief Creative Officer
Ben Welsh
Creative Director
Russ Tucker
Creative team
Alex Haack
Creative team
scott maggs
Creative
Jade Manning
Creative
Vince Osmond
Copywriter
Shane Geffen
Copywriter
Guilherme Machado
Copywriter
Carolina Pinheiro
Art Director
Trong Ronakiat
Business Director
Laura Dewey
Group Account Director
Fiona Milliken
Account Director
Tom Cummings
Designer
Paul Jansen
Designer
Alan Lippert
Managing Director
Nicole Taylor
Managing Director
Roberto Pace
Chief Strategy Officer
Fran Clayton 
Planning Director
Caroline Ghatt
Planning Director
Jonathan Deves
Group Business Director
Lisa Hauptmann

Other credits

Director of Marketing: Jo Feeney

Group Brand Manager: Elise Sproll

Senior Brand Manager: Lauren Bolton

Corporate Communications Manager: Skye Oxenham

Senior Content Producer: Amanda Cairns-Cowen

Animator: Etienne Ancelet

Construction Company: Big Kahuna Imagineering

 Senior Digital Producer: Jayde Smith, Emma Fyfe

Business Manager: Nicole Drabsch 

Media Agency: OMD

Chief Strategy Officer: Lee Ramsay

Account Director: Anna Higgins

Account Manager: Jessica Severino

McDonald's: The Down Under Big Big Mac

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McDonald's: The Down Under Big Big Mac

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