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Muscle Milk: Women With Muscles


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Mekanism, San Francisco has created this new Muscle Milk titled "Women With Muscles." This is the first female-focused campaign for the brand and stars US Women’s National Soccer star, Julie Johnston. The campaign is targeting active, goal-oriented women ages 18-35, the spot takes a human interest approach, highlighting various everyday scenarios featuring active women benefiting from a little added protein.
Credits Other credits

Director of Creative: Tom Lyons

Managing Director: Michael Zlatoper

Director of Brand Management: Anna Boyarsky

Senior Brand Manager: Luke Welch

Brand Manager: Sarah Holden

Head of Planning, West: Jeremy Daly

Head of Production: Kati Haberstock

Director of Production Operations: Frank Lewis

Line Producer: Ahnee Boyce

Editorial: No6

Editor: Lucas Spaulding

Asst Editor: Brian Meagher

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