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Discover Los Angeles: Magic
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In a break with the traditional tourism advertising formula, Discover Los Angeles the official destination marketing organization for the City of L.A.isn't selling the city in its latest global brand campaign, which launches this weekend in key global markets. Instead, it’s selling the feeling of the city. The new campaign, developed by award-winning Los Angeles shop Mistress and directed by the acclaimed Floria Sigismondi, features visual metaphors that evoke the emotion of an L.A. moment.
Head Of Production: Vitaly Koshman Related |
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