Toyota Mirai: Daisy

Toyota will air a local spot featuring the Mirai fuel cell vehicle, that only viewers in Los Angeles and San Francisco will have the opportunity to see during this Sunday's Big Game. The featured creative, titled "Daisy," will air during a local break in between the end of the second quarter and halftime. The spot showcases the Mirai utilizing its advanced technology to create a more sustainable future. Through its powerful imagery and a touch of emotion, the Mirai shows how fuel cell vehicles bring technology and nature together. The Mirai "Vehicle of Change" campaign starts in full February 6 and runs through July. Agency : Saatchi & Saatchi LA