Bonds Comfytails: The Girl with the Pearl G-string

Comfytails is a new range of Bonds underwear aimed squarely at Aussie women in their forties. They're a group blessed with the wisdom to know that it's better to be comfy than to persist with the scratchy little hammocks of misery that characterised their underwear youth. They're not only waving goodbye to the g-banger (aka the dental floss of Satan), they're fully embracing a new era of being comfortable as well as being fashionable. Agency: Leo Burnett, Melbourne.