TV ad: NRMA TVC: Great Prices

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NRMA Business Insurance Keeps It Real

NRMA has taken a cost effective approach to their latest television campaign "Great

Prices" directed by Brendan Donovan of Prodigy.

Shot in documentary format, the spots are a series of real-life testaments from

everyday business owners and unsuspecting non-actors including Plumber Glen

Valandias.

Glen, the working plumber who swears like a trooper and is used to brown bag

lunches on a windy work site is astonished by all the trappings of film production. The

food, being made-up, and – finally – his on-camera lines, are all subjects that are

discussed with a liberal dose of effing and blinding.

"Working with non-actors is risky so it was imperative we ‘cast’ individuals as

personable as Glen," says Donovan of Prodigy. "Our approach to shooting was two

pronged; we shot the script but we also shot what was naturally observed."

NRMA’s "Great Prices," 2 x 30" go on air this Sunday 16th, 2 X 15’s on air 30th

September 2 X 30 second placements went to air 9th September.

Creative Commentary
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