Outdoor ad: Steinlager Tokyo Dry: Tokyo-Cup

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Steinlager's new beer, Tokyo Dry, is a combination of Japanese brewing mastery and New Zealand ingredients. As part of the launch, we needed to bring this collision of cultures to life in bars, here in New Zealand.
So we evolved the traditional Japanese Masu cup into a digital piece of media, that put thirsty Kiwis into the heart of a unique beer tasting experience.Agency: Geometry Global New Zealand