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Top 6: March 1st 2017
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ANZ: #HoldTightTop 6: March 1st 2017
New research finds LGBTIQ community twice as likely to feel uncomfortable holding hands in public. As the LGBTIQ community on both sides of the Tasman get ready to celebrate love at the Auckland Pride Festival and the Sydney Gay and Lesbian Mardi Gras (SGLMG), the majority still struggle with the smallest acts of public affection. This insight is the inspiration behind ANZ's latest campaign in support of the LGBTIQ community, a joint effort between agencies TBWA Melbourne and TBWA Auckland. #HoldTight aims to highlight this disparity and encourages all people across New Zealand and Australia and beyond to show their support. The campaign launches with a hero piece of film accompanied by heartfelt stories told by ANZ staff.
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