 |
Tv
Racing Post: Bedroom
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Sell! Sell! has teamed up with Gas&Electric’s Tom King, and Yellow Boat Music to create a brand new campaign for Racing Post which launches today. The quirky spots highlight the formidable expertise behind the brand that is the UK's pre-eminent authority on horseracing and betting.The adverts open to the seemingly normal scene of someone using the Racing Post app, before swiftly panning out to reveal they’re not alone… They’re surrounded by a seemingly absurd amount of racing experts, all clamouring to help their user make the most informed bet. In ‘Bedroom’, the dedicated team pops up in the protagonist’s bed and there’s even someone stuffed into the wardrobe. In ‘Bus’, the bewildered conductor finds the entire top deck of the vehicle crammed full of experts furiously making notes and calculating the best odds for their client. Even a cat and a horse get involved in ‘Living Room’. These visual manifestations serve as compelling visual gags whilst also leaving a memorable impression of the brand’s expansive resources and in-depth expertise.
Production Manager: Vanessa Mc Donnell Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
