Renault: Made By Kids, For Kids

The children’s catalogue was designed at a series of workshops involving 10 children (aged between 6 and 9) where they were presented the new Renault model and asked to explain the main innovations of the new Scenic range in their own words. Once this step was complete, a workshop was set up for each of them to create all the copy, drawings and effects for the other children to read later. In this catalogue, "little influencers" will come across fluorescent ink that shines in the dark, different roads that they will have to cover with stickers, an incredible pop-up made by the children themselves, hidden toys that they have to discover, a recipe for making delicious biscuits and, of course, a page where they can draw their own Renault Scenic.Agency:Proximity Madrid